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Ian Erickson

Product Designer & Design Technologist

Hi there!
I'm a product designer and design technologist in northern Colorado currently working as a UX designer and manager at Aspire.

I lead UX change by bridging design and engineering, by shaping systems, tools, and interfaces that help teams work smarter and deliver simpler, more intuitive experiences.

I thrive in the space between ideas and execution, blending storytelling, systems thinking, and front-end craft to make complex products feel clear, useful, and human.

Things I'm currently exploring and growing with:

Vibe Coding (CoPilot, Cursor, Bolt, MCS)
Design-to-Code (Make, Bolt, Loveable)
Story Telling
North Star
AX - Design for Agentic Experiences

Things I'm good at:

Curiosity
Exploring
DIY
Breaking Things
Design Systems
Interface Design
Accessibility
Figma
Mockups
Prototyping
Journeys
Affinity Mapping
Personas
User Research - Qual & Quant
Metrics - PULSE / HEART / NPS
Pendo, FullStory
REACT
Next.js
Typescript
Tailwind
Storybook
VS Code
AI / ML
Team Building
UX Strategy
DesignOps
Agile
Communication

My Journey...

Over the course of my career I have had the privilege to help design and build products and services for...

Service Titan logoAspire logohpe logoUSDA logoASRC logoGoogle logoCA logoHP logo

Timeline:

  1. Product Design Manager - Aspire / ServiceTitan

    Leading UX efforts across product teams, using user insights with system-level design. Introduced structured design ops, evolved the design system, and used tools like FullStory and Pendo to guide product decisions and UX maturity.

  2. Product Engineering Manager – HPE

    Led globally dispersed, cross-functional teams of designers and developers in reimagining HPE’s Unified Analytics "Ezmeral" container platform.

  3. UX Lead – ASRC / USDA / NRCS

    Led UX across a portfolio of government web applications. Established reusable and very accessible design systems, and streamlined workflow design through Figma, user research, and prototyping. Helped instill user-centered thinking across product teams and development processes.

  4. Product & Software Engineer – HP, HPE, CA

    Held hybrid roles in UX, product, QA, and front-end development across enterprise software and internal tools. Helped design early web and mobile experiences, led UI modernization efforts, and collaborated with globally distributed teams on infrastructure platforms and design systems.

    These years shaped my foundation as a technologist and systems thinker — working on design, engineering, and user empathy well before it was trendy.


Learn more
Me as a futuristic digital explorer
That's more like it!
Me wearing many hats
OMG really? So cliché

Elsewhere

You can find me riding bikes, or playing music, and enjoying time with my family.