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Ian Erickson

Product Designer & Design Technologist

I'm a product designer and design technologist in northern Colorado currently working as a UX designer and manager at Aspire.

I lead UX change by bridging design and engineering, by shaping systems, tools, and interfaces that help teams work smarter and deliver simpler, more intuitive experiences.

I thrive in the space between ideas and execution, blending storytelling, systems thinking, and front-end craft to make complex products feel clear, useful, and human.

Things I'm currently exploring and growing with:

Cursor, Claude Code, MCP
Design-to-Code (Make, Loveable)
Story Telling
North Star
Focusing on Outcomes
Maze
AX - Design for Agentic Experiences

Things I'm good at:

Curiosity
Exploring
DIY
Breaking Things
Design Systems
Interface Design
Accessibility
Figma
Mockups
Prototyping
Journeys
Personas
User Research - Qual & Quant
Metrics - PULSE / HEART / NPS
Pendo, FullStory
REACT
Next.js
Typescript
Tailwind
Storybook
VS Code
AI / ML
Team Building
UX Strategy
DesignOps
Agile
Communication

My Journey...

Over the course of my career I have had the privilege to help design and build products and services for...

Service Titan logoAspire logohpe logoUSDA logoASRC logoGoogle logoCA logoHP logo

Timeline:

  1. Product Designer & Manager @ Aspire / ServiceTitan

    Impact: Elevated UX maturity across the organization by establishing vision-led design practices, modernizing the design system and tooling, enabling AI-assisted workflows, and simplifying core workflows with measurable adoption and efficiency gains.

    Lead UX across web and mobile products while managing and mentoring designers. Partner with product and engineering leadership to shift teams from just-in-time design to research-informed, vision-driven planning that shapes roadmaps and accelerates delivery.

  2. Product Engineering Manager @ Hewlett Packard Enterprise

    Impact: Delivered a new enterprise analytics platform and transformed onboarding from engineer-led installs to guided setup, reducing implementation time from days to hours while enabling global deployment.

    Led UX engineering and product delivery for HPE Ezmeral Unified Analytics, building a globally distributed team from concept through launch. Established frontend architecture and a Storybook-based component system extending the HPE Design System for complex data workflows.

  3. UX Lead @ ASRC Federal (USDA NRCS)

    Impact: Built UX capability from the ground up, establishing an accessible design system and elevating design and development maturity across mission-critical USDA applications.

    Led UX for a portfolio of government web apps, introducing reusable accessible components, research-driven workflows, and modern design practices that improved usability and team efficiency.

  4. Product & Software Engineer @ HP, HPE, CA Technologies

    Impact: Strengthened product quality, usability, and delivery through strong engineering decisions, user-centered problem solving, and early system-level thinking.

    Held hybrid roles in UX, product, QA, and front-end development across enterprise software and internal tools. Helped design early web and mobile experiences, led UI modernization efforts, and collaborated with globally distributed teams on infrastructure platforms and design systems. These years shaped my foundation as a technologist and systems thinker, with experience across design, engineering, and user empathy well before it was trendy.


Learn more
Me as a futuristic digital explorer
That's more like it!
Me wearing many hats
OMG really? So cliché

Elsewhere

You can find me riding bikes, or playing music, and enjoying time with my family.